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Wednesday, August 15, 2007

Social Networks and Recruitment - What's on MyFace?

Many Top-Consultant readers will already know the name Don Leslie. One of the founder-directors of Management Consultancy recruitment specialists BLT, Don is one of our industry's best-known recruiters. This week's blog entry is the first in a series of guest contributions from Don - who also blogs about Management Consultancy and recruitment on the BLT Blog, http://www.bltog.co.uk/

What’s on MyFace?

As well as using social networking sites such as
Friends Reunited, MySpace and FaceBook to engage and recruit staff (as Ernst & Young are doing), employers are increasingly using these sites to carry out background checks. Although I haven’t heard of any consulting firms doing so, I’m sure they are. According to the Times, a survey of 600 British companies revealed that one in five had logged on to Facebook and other networking websites to vet potential employees. As Steve Bailey from BackgroundChecking.com noted in a recent article:

"We are increasingly asked to undertake media searches and Internet searches as part of our employee screening services and this looks to become a standard element in the future. The findings of these searches can provide valuable insight into personality and current and past events involving a particular candidate who has consented to background checks."


It seems that - finally – members of these social networking sites are realising what damage they might be doing to their career prospects through ‘inappropriate’ postings. Much has been made of the case of the Oxford undergraduate Alex Hill who was disciplined after the university accessed incriminating pictures on Facebook. Hill complained that "I don't know how this happened, especially as my privacy settings were such that only my friends and students in my networks could view my photos." The trouble of course is that it's not just about what you post. It's what others post about you. Here are two close calls I’ve heard about recently…

A friend – let’s call him James – was photographed on a beach. With his trousers down. And a firework between his buttocks. The sequence showed… well, it ended with a burnt bum. You can imagine the rest.

Another, a friend of a friend – let’s call her Alison – was mentioned in connection with some teenage shoplifting adventures.

Both are professionals in their late 30s/early 40s. The incidents were from years back. And – here’s the problem – they were posted on other people’s profiles. Now what would the outcome be if an employer or potential employer were carrying out a bit of due diligence?

Professional networking sites such as
Linkedin.com and Xing.com are all very well. But social networking sites… I’m not so sure. Be careful. There’s more to them than you might think - undertaking due diligence on your own name might be a good start..

All views expressed in this article are those of Don Leslie and do not necessarily reflect the views of Top-Consultant.com

23 Comments:

  • At 10:36 PM, Anonymous Anonymous said…

    Well, well, well! This is a turn-up for the book? It seems according to those brilliant souls whom we now have the misfortune to be subjected to as supposedly running the country, and the airports, that it is not the profile of the individual which counts in any way, but it is only what is in their luggage which has any significance whatever!

    So in the context of recruitment it would now seem to be fashionably, or with the same illogic, according to these half-wits, that it what is in a candidate's briefcase which is the only significant thing, and that their profile, including any misdemeanors on My Face or anywhere else are of no significance whatever?

    Sorry, I have just returned from vacation, and am very incensed at the idiocy now perpetrated and increased in UK airports, as opposed to elsewhere in the EU; but I fear there is also a valid point here perhaps, in continuing the inverted logic of today?

     
  • At 9:57 PM, Anonymous Anonymous said…

    I just came across this blog:

    http://covertconsultant.blogspot.com/

    Someone claiming to report on the daily grind of a management consultant. For the true practitioners around here: can this be real?

     
  • At 9:57 AM, Blogger Prem Rao said…

    Profiles on Social Network sites can give some additional information about a potential candidate but seldom are of more value. They provide, at best, an additional data point.

    What you see is what you get!

    Prem Rao
    http://premrao.blogspot.com/

     
  • At 3:34 PM, Blogger Dascalescu Dan said…

    LinkedIn is a bit way too impersonal and I think some people prefer a rather more...semi-personal approach to social networking. They want to be able to share pictures and try to find a business opportunity at the same time, but I think that work and pleasure have their separate social networks and if you want to post some ..incriminating pictures of yourself on the "fun" social networking site than just use and alias or cover the face.

    Dan

    As for business ideas you might find some nice ones at http://www.businessideas.ro

     
  • At 12:46 AM, Anonymous Anonymous said…

    Sorry, I posted the wrong url there in the last post. I meant of course http://covertconsultant.blogspot.com/

     
  • At 9:00 AM, Anonymous Anonymous said…

    !

     
  • At 4:05 PM, Anonymous Bemused-Amused said…

    "The trouble of course is that it's not just about what you post. It's what others post about you."

    One has to wonder about working for an employer who will let their own tests and interviews be trumped by something said by a third party, about whose context of interaction they may have no clue. Please!

    Just to paraphrase Jesus: Who can cast a stone but the one who is blameless himself?

    By choosing the most egregious examples, you do not make your point; you weaken it!

    Further unlike Generation-X, this generation of 20-somethings is more adamant than ever to claim their own life and space from employers. Gen-X compromised a lot but started the moves for more family-work balance. Gen-Y is a step ahead.

    I think employers - and their "advisors" such as BLT - may be the ones needing an attitudinal overhaul. An entire generation can hardly be cowed into submission.

    Get over it!

     
  • At 9:32 PM, Anonymous Anonymous said…

    This post has been removed by a blog administrator.

     
  • At 8:37 PM, Anonymous Anonymous said…

    This post has been removed by a blog administrator.

     
  • At 9:31 PM, Anonymous Anonymous said…

    This post has been removed by a blog administrator.

     
  • At 10:00 PM, Blogger Scott said…

    For goodness sake! Social networking is fantastic and opens up lots of opportunity for us and our clients. Graps it or fall behind.

    http://mcarthursrant.blogspot.com/2007/05/does-web-20-provide-us-with-opportunity.html

    http://mcarthursrant.blogspot.com/2007/06/web-20-for-dummies.html

     
  • At 2:54 PM, Blogger Lei Wang said…

    Social networking is really picking up momentum in the last two years.
    Some very successful businesses rely entirely on blog marketing or social network marketing to bring in clients. FreshView (newsletter software company) is one example, started by uni students, they developed the software in 2003, and in just a few years, they have build a very lucrative business, with hundreds of new users signing up every week based on words of mouth.
    In addition to social networking, there are many ways to generate new business with no advertising budget.

    I just finished putting together a report: "How to build your brand and generate more profit
    with zero advertising budget", available at:
    +++++++++++++++++++++++++++++++
    http://report.novusdecor.com.au

     
  • At 7:23 PM, Blogger mr x said…

    completely agree with you, adding to the list are local sites like www.managementparadise.com which help in recruiting cream dela cream management students for free which would normally cost a company anywhere between 1000 $ per recruit.

     
  • At 2:49 AM, Anonymous WikiBlogger said…

    When preparing to interview a candidate, especially when he/she was not referred by someone I know, I typically do a quick Google background check on the individual. To me, in this day and age, it's common sense. It's just one more tool to use to help me sift through the chaff; to me, doing a search an online background check is similar to picking up the phone and calling a reference listed on a resume. What I discover doesn't make the decision for me, but it does help me make a decision.

     
  • At 5:05 PM, Anonymous john smith said…

    My name is John Smith, try to find me in facebook or myspace. Which one am I ? the good, the bad or the ugly...

     
  • At 4:24 AM, Anonymous Tom Spencer said…

    It is true, you need to be very careful about what information you post on the internet about yourself. If being an upstanding and respectable member of society is not going so well, then preventing any incriminating information from making onto the internet is a good second step. At the same time as preventing incriminating material being aired on social networking sites, creating a positive online persona can also be a positive step. I have an interest in the consulting industry, hence my reading this blog, and recently created my own blog.

     
  • At 4:27 AM, Anonymous Tom Spencer said…

    Referring to the previous post, the url for my consulting blog is www.tomspencer.com.au

     
  • At 4:17 AM, Anonymous Anonymous said…

    I'm going to post anonymously on this - and you'll see why. Identity theft exists on Facebook - I discovered today that somebody has create a profile in my name and using a very old picture of me scraped from somewhere.

    Facebook is only a valid recruitment tool once they start checking that the profiles on Facebook actually belong to the individuals they claim to be.

     
  • At 10:02 AM, Anonymous Jenna van Schoor said…

    Although it's tempting to use the internet to find out about potential employees, it really is an invasion of privacy to hack into someones page to get that information- especially when people make sure to include privacy settings on their profiles.

    The realm of hyper-reality, on Facebook for example, can seriously distort your view of an employee who would in most cases be a perfect candidate. If you can't trust your own judgement, the internet will only provide more reasons to doubt yourself. In my opinion, companies who insist on conducting these ruthless social networking investigations are not worth working for!

     
  • At 3:30 AM, Anonymous Adam Durst said…

    When contracted to recruit for a company...I use every trick up my sleave to vett the person...this involves google and facebook etc...the rule should be...if you aren't comfortable having everyone in the world know (includeing your mom)...don't put it on the internet...

    Adam Durst
    www.mgmtpolicyconsult.com

     
  • At 3:08 PM, Blogger sylvester said…

    I think that people should be able to have a personal life on line as well as a proffesional life however, ys certain things shouldn't be broadcast on the net and if your employer or potential employer is put off by it then it's your own fault for putting dodgy stuff about yourself on line? it's the same as hiring someone based upon their looks everyone dresses up for an interview to give the best impression and be proffesional but we still all have a private life but so long as it doesn't effect their ability to do a job does it really matter? i am currently looking for work and have been helped by recruitment revolution a great recruitment facility and this is all on line. it's all about what you personally get up to on line, just keep it clean and you wont have any problems, common sense!

     
  • At 12:01 PM, Anonymous consultants said…

    Hey buddy, great article i appreciate you. It really helpful to all students & their parents because it is not easy to take the right decision while choosing carrier track. Only the consultants understand your problems, carrier interest, financial condition. Consultant is the only person who will suggest you right track. So thanks for sharing this article.

     

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